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Prada Designer Clothing Information Official website: www.prada.com Country of Origin: Italy Founder: Mario Prada Established: 1913 Prada History:
The Prada label was begun in 1913 by Mario
Prada when he began selling shoes, leather handbags and trunks. He
opened two boutiques in Milan after experience in Europe and U.S.A.
The classic Prada suitcase was made of heavy
walrus skin but as plane travel made heavy suitcases impractical, the
company started to make lighter bags and high quality items made of
crystals, tortoise shell and wood. They also sold garments of waterproof
fabrics to the U.S. However the company had gone into decline in the
1970's.
1950 Miuccia Prada was born. By her mid-20's
she had a doctorate in political science and in her 30's, she was a
communist. In 1970 she started making backpack bags out of waterproof
fabric called Pocone.
1979 She took over the Prada family
business. Since sales were down, she expanded into luxury tote bags and
backpacks in black with flat classic lines, made from nylon.
1985 She launched a line of footwear for
women and her first pret-a-porter clothing line, using high quality
fabrics. Her clean lines gave her fame, and she came to be known for
under-stated elegant garments.
1993 She received an International award
from the Council of Fashion Designers of America.
1995 She won "Designer of the Year" award.
Prada is now a worldwide empire, with stores
in practically every country in the western world. It is a million
dollar concern, with every celebrity wearing Prada clothes.
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